Moses Auto Group opens Lincoln Vitrine showroom in St. Albans

By AI, Created 10:21 AM UTC, May 20, 2026, /AGP/ – Moses Auto Group opened a new Lincoln showroom on MacCorkle Avenue in St. Albans, adding a third franchise to its flagship campus and bringing Lincoln’s next-generation retail format to West Virginia. The move also includes a charity tie-in on May 8 and is expected to support more local jobs.

Why it matters: - The new Moses Lincoln Showroom expands Moses Auto Group’s flagship MacCorkle Avenue campus and deepens the company’s footprint in the Kanawha Valley. - The opening brings Lincoln’s Vitrine retail concept to St. Albans and adds one of a limited number of U.S. dealers operating under Lincoln’s next-generation retail standard. - The investment is expected to support additional jobs in sales, service, parts, and reconditioning.

What happened: - Moses Auto Group opened Moses Lincoln Showroom at 2001 MacCorkle Avenue in St. Albans, West Virginia, on May 8, 2026. - The site adds Lincoln to the campus, alongside existing Ford and BMW franchises. - Moses Auto Group marked the opening with a ribbon-cutting on May 7 with the Charleston Area Alliance. - Moses Auto Group continues to work with local trade and service providers through the build-out and after the opening.

The details: - The Vitrine concept means “glass showcase.” - Lincoln designed the format to present current and future products in a gallery-style setting. - The St. Albans showroom is among the first Vitrine builds in the tri-state area. - The showroom features the Lincoln lineup, including the Nautilus, Aviator, Navigator, and Corsair. - The space includes dedicated room for hybrid and extended-range powertrains. - Customers can experience Lincoln Rejuvenate, an in-vehicle wellness feature that uses audio, lighting, and seat functions for short restorative sessions during a vehicle demonstration. - On May 8, each Rejuvenate-equipped test drive triggers a $50 donation from Moses Lincoln to the West Virginia Women’s Alliance. - The donation program aligns with Lincoln’s national “Embrace for Good” community initiative. - Moses Auto Group operates 17 rooftops across West Virginia. - The group has been privately held and headquartered in St. Albans for 75 years.

Between the lines: - The Lincoln showroom gives Moses Auto Group a higher-end retail offering on a campus already anchored by mass-market and luxury brands. - The Vitrine format signals Lincoln’s effort to make showroom design match the brand’s vehicle styling and tech-forward image. - The charity tie-in helps connect the launch to a local cause while giving the opening event a community angle. - Meghan Moses, general manager of Moses Lincoln, said Lincoln is ahead of much of the luxury segment and described the opening as a long-term commitment to St. Albans.

What’s next: - Moses Auto Group will keep building out the campus and supporting the new Lincoln operation with local vendors. - The showroom is positioned to serve Lincoln shoppers in the Kanawha Valley and surrounding region as the brand expands its retail standard. - The Rejuvenate test-drive donation program runs on May 8 in connection with the opening.

The bottom line: - Moses Auto Group is betting that Lincoln’s new retail format, plus a local community push, will strengthen its St. Albans campus and broaden its luxury business.