JCO Group puts Mountaineer digital portfolio up for private sale

JCO Group is selling an 11-asset Mountaineer-themed digital portfolio that includes 10 premium domains and a verified West Virginia University alumni LinkedIn group of about 5,000 members. The package is pitched as a way for sponsors and partners to own direct access to a fan and alumni audience of more than 300,000 instead of renting reach through paid media. Why it matters: - The portfolio gives a buyer permanent ownership of a Mountaineer-branded audience channel that sponsors currently have to rent through ads and partnerships. - JCO Group says the acquisition could eliminate customer acquisition costs for reaching the West Virginia University alumni and fan base. - The package targets brands that already do business with Mountaineer athletics or the broader WVU community. What happened: - JCO Group announced the private sale of the MyMountaineers and Mountaineer Nation digital portfolio on June 16, 2026. - The 11-asset package combines 10 premium Mountaineer-branded domains with a verified West Virginia University alumni LinkedIn group of about 5,000 professionals. - The seller says the assets provide access to a community of more than 300,000. - Full portfolio and ROI breakdowns are available online. The details: - The domain set includes MyMountaineers.com, MyMountaineers.net and MyMountaineers.org. - The package also includes GoMountaineers.net and GoMountaineers.org. - MountaineerNation.net and MountaineerNation.org are part of the sale. - MyMountaineerNation.com, MyMountaineerNation.net and MyMountaineerNation.org round out the domain portfolio. - The LinkedIn asset is the WVU Professional Alumni Network group, which has about 5,000 verified members. - JCO Group says rebuilding the alumni community would take three to five years and $2.5 million to $5 million in paid acquisition. - The company also says the LinkedIn audience represents about $4.9 million in equivalent value, based on an average $982 cost per B2B lead on LinkedIn. - The portfolio is designed to build authority, backlinks and first-party data through owned channels rather than paid media. - JCO Group says premium community .com domains in college-sports markets appreciated 12% to 28% annually from 2020 to 2025. - The sale includes admin rights, the full member list, direct-messaging capability and analytics. - The seller retains no access after closing. - All 11 assets transfer together through Escrow.com in a single protected transaction. - The buyer also receives a $3,500 go-to-market campaign dossier at closing. - Inquiries and buyer diligence go to ben@jcogroup.com. Between the lines: - The package is structured to create category exclusivity around Mountaineer-related branding, which could make it harder for competitors to build a separate presence around the same audience. - Banks, insurers, real-estate brokerages, hospitality and travel brands, fintechs, retailers and healthcare networks are presented as the most natural buyers. - Ben Kercheval, JCO Group president, said the deal is meant to shift sponsors from buying attention repeatedly to owning an appreciating asset once. What’s next: - A buyer can begin running campaigns on owned infrastructure within weeks, according to the sale materials. - JCO Group says the transaction will close through Escrow.com to protect both buyer and seller. - The company says the portfolio is available for qualified-buyer due diligence now. The bottom line: - JCO Group is pitching the Mountaineer portfolio as a rare chance to buy permanent access to a large alumni and fan audience, not just another sponsorship slot.